Works

Visual Storytelling

My specialty is visual storytelling through brand and identity. Yes, I can do many things within the creative space, but my client work focus is mostly within brand and identity.

Over the last two decades, creative maturity has solidified a common problem. Designers of all mediums, creative people, become “order takers.” They get roped in to creating solutions for their client’s perceived problems, not the actual problem. I believe visual storytelling is the only true vehicle that separates creatives from clients, or automation (A.I.) from the human imagination. The greatest achievement in design over the last decade is the proper implementation of user experience. User experience is everything.

Recent Works

Stone & Clay

Developed the entire brand, visual identity, mission, vision and positioning for a home goods start-up. Produced brand guide, product catalog and packaging for their entire product portfolio. Designed website and shot all product/usage photography for use on social media platforms.

Projects

Brand development, creative writing, product packaging, catalog design, web design, user experience design, photography, social media strategy.

Maree Farms

Created brand for working olive farm in Spain. Developed their visual identity, designed the brand, packaging, and visual story for their consumer product Hoopoe Oil.

Projects

Brand development, creative writing, packaging design, email automation, user experience, photography, and social media strategies.

Shake Addict

Created brand and visual identity for nutritional shake company opening in Newport Beach, California. Helped craft positioning and entire brand system. Also designed packaging and some environmental concepts.

Brand guide, visual identity, packaging design, creative writing, and environmental design.

Open Water

California non-profit that serves veterans and first responders needed an entire brand refresh including visual story. Re-created their entire brand story including intricate organizational presentation helping communicate their mission, values and programs.

Works

Brand development, visual identity, program design and development, creative writing, photography, web design.

Thunderking

Produced local coffee companies entire brand system including label design, apparel and photography. Included brand guidelines and campaign design support through email marketing.